About Us
Planner9 Insurance Marketing Pvt. Ltd. is a professionally managed, IRDAI-licensed Insurance Marketing Firm (IMF Code: IMF07060320240663), committed to making insurance simple, accessible, and trustworthy for every Indian household. Though officially incorporated as an IMF in 2022, our roots in the insurance industry go back to 2014, with a strong foundation built on experience, customer relationships, and performance. Over the years, we have consistently delivered tailored Life, Health, and General Insurance solutions that secure families, protect assets, and build long-term peace of mind. We partner with India’s leading insurers to provide the best-in-class policies that match every life stage and financial goal. Our technology-driven processes and trained advisory team ensure a seamless customer experience — from policy selection to claim support.
What Makes Us Different?
At Planner9, we combine years of insurance expertise with personalized service and trusted partnerships. From life to health and motor to travel, we offer tailored solutions backed by technology, transparency, and 24/7 support — because your peace of mind is our priority.
Over a decade of industry experience
We bring trusted expertise delivering reliable and efficient insurance solutions.
Multi-insurer partnerships
Partnered with top insurers to offer diverse, flexible plans tailored to your exact needs.
Customer-first approach
We prioritize your satisfaction through transparent communication, quick support, and personalized insurance guidance.
Personalized support & training
Receive expert-led assistance and training to make confident, well-informed insurance decisions with ease.
Our Mission
At Planner9 Insurance Marketing Pvt. Ltd., our mission is to deliver ethical, accessible, and customer-centric insurance solutions across India, with a strong emphasis on rural and semi-urban areas. We are building a wide-reaching distribution network through strategic tie-ups with cooperative banks and credit societies, while also strengthening our agency channel by recruiting and training Insurance Sales Persons (ISPs). Through technology, partnerships, and personalized guidance, we aim to empower every individual with the financial protection they truly need.
Our Vision
To become Maharashtra’s most trusted and relationship-driven insurance distribution company — ensuring that no individual in rural or semi-urban areas remains uninsured. Through partnerships with co-operative banks, credit societies, and a dedicated ISP network, we aim to bring the right insurance solutions to every household, building a more secure and financially protected society.
Our Team
Sonal Aradhye
MD & CEOHer leadership continues to inspire a culture of integrity, innovation, and impact across all levels of the organization.
Sonal Aradhye is the Managing Director & Director at Planner9 Insurance Marketing Pvt. Ltd., where she provides visionary leadership and strategic direction to the organization. With a strong foundation in both the insurance and information technology sectors, she plays a pivotal role in shaping the company’s long-term growth and operational excellence.
Her expertise includes insurance distribution, regulatory compliance, partner relations, and the integration of technology-driven solutions to improve service delivery and business scalability. Known for her professionalism, foresight, and result-oriented approach, Sonal has been instrumental in building Planner9’s reputation as a reliable and innovative insurance marketing firm.
Pooja Gawali
DirectorHer leadership continues to inspire a culture of integrity, innovation, and impact across all levels of the organization.
Pooja Gawali serves as Director at Planner9 Insurance Marketing Pvt. Ltd., bringing with her in-depth knowledge and experience in the insurance industry. Her strategic insights and leadership have been instrumental in driving Planner9’s growth and operational excellence.
With a deep understanding of insurance products, market dynamics, and distribution channels, she plays a key role in shaping the company's business development, partner relationships, and training programs. Her commitment to quality service and ethical practices continues to inspire the team and reinforce Planner9’s reputation as a trusted insurance marketing firm.
Bharat Dayama
Principal OfficerBharat’s visionary leadership continues to uphold Planner9’s commitment to trust and ethics.
Bharat Dayama is the Principal Officer at Planner9 Insurance Marketing Pvt. Ltd., bringing over 25 years of extensive experience in the insurance industry. A seasoned professional with in-depth knowledge of IRDAI regulations, insurance operations, and customer-centric strategies, he plays a pivotal role in guiding the company’s regulatory compliance, governance, and strategic direction. .
With a career spanning life and non-life insurance sectors, Bharat has worked across leadership roles that demand deep understanding of policy frameworks, partner alignment, and ethical distribution practices. His vast industry expertise and insight into customer behavior have contributed significantly to building Planner9’s credibility and long-term growth.
Imran Kalyani
Head – Sales & Business DevelopmentImran’s strategies fuel growth and expand Planner9’s reach across client segments.
Imran Kalyani serves as the Head of Sales & Business Development at Planner9 Insurance Marketing Pvt. Ltd., where he leads the company’s growth strategy, market expansion, and channel development initiatives. With a strong track record in the insurance industry, he brings deep expertise in sales leadership, institutional tie-ups, and distribution management.
His result-oriented approach has been instrumental in driving Planner9’s presence across multiple regions, forging strategic partnerships with banks, credit societies, and insurance companies. Imran is known for building and empowering high-performance teams, while consistently delivering business outcomes aligned with the company’s vision.
Salman Shaikh
Head – Human ResourcesSalman’s people-centric approach ensures Planner9 attracts and retains top talent.
Salman Shaikh leads the Human Resources function at Planner9 Insurance Marketing Pvt. Ltd., where he is responsible for talent acquisition, employee engagement, training, and organizational development. With a strong understanding of the insurance sector and workforce dynamics, he plays a key role in building and nurturing a high-performing team aligned with Planner9’s values and vision.
His people-centric approach, combined with strategic HR planning, ensures that Planner9 continues to attract, retain, and develop top talent to drive business excellence
Virendra Kanse
Head – Operations & AdministrationEnsures smooth internal operations and effective partner coordination
Virendra Kanse serves as the Head of Operations & Administration at Planner9 Insurance Marketing Pvt. Ltd., where he oversees the company’s day-to-day functioning, internal coordination, and administrative efficiency. With a strong background in operational management and process execution, he ensures that the company’s systems run smoothly and support strategic business goals.
His responsibilities include managing internal workflows, ensuring timely execution of partner processes, and maintaining a streamlined support system for both field teams and corporate functions. Known for his reliability, discipline, and organizational skills, Virendra plays a vital role in the backend success of Planner9’s operations.
Driven by Passion, United by Purpose...